As technology becomes ubiquitous, we are still going to need the soft skills, to compete and become a successful business. Development of these skills -- oral and written communications, decision-making, self esteem, overcoming the fear of speaking to groups, call reluctant and teamwork -- will be the differentiation of successful businesses built to last, oppose to those that vanish.

Today, any good breakthrough idea can spread like a wildfire globally, within seconds, in the technology economy. Technology, innovation and marketing, accelerates the speed, but it is the people, their passion and skills that sustain optimal growth and culture for an organization.

Another major aspect, of the technology economy, is that start-ups today are faced with only a short time in which to reach a viable chunk of territory and mind share of the customer. For any hope of permanent leadership position you need to move quickly -- marketing, leadership, teamwork and communications are essential for entry into any market.

In the technology economy, stress of information overload has replaced information scarcity as a new emotional, social, and political problem. The national Mental Health Association reports that 75% to 90% of all visits to physicians are stress-related. "The defining characteristics are absenteeism, diminished productivity, employee turnover, accidents, inattention, inability to concentrate and impulsive behavior."

As technology requires maintenance, so do people. Companies need to be creative and innovative, in the care of their employees, in finding solutions too many new problems -- including isolationism with virtual offices.

Several areas companies will need to focus on are:

• Ongoing training programs that effectively assist your employees to communicate, with congruency and enthusiasm, to your customer, what business you are in and what product you sell.
• A program that encourages and rewards communications from the bottom-up will foster greater advances in creativity, to improve your business and personal achievements.
• Programs that coach your teams in having fun while optimizing their success.
• Health and self-change that enhance your decision-making, increase your concentration, cultivate better communication in personal relationships and reduce stress related illnesses.

Don Price

Mr. Don L. Price - Professional Speaker, Author, Life Coach, Hypnotherapist, Marketing and Sales Positive Change Strategist - has more than 36 years of high-level corporate experience in marketing, sales training, and management with multinational companies.

As vice president of management development and retail operations for a major retailer of a large international corporation, he was a key motivating factor for increasing sales from $39 million to over $100 million in annual revenue.

For the past 26 years, Mr. Price, founder of Don L. Price & Associates and Price Publishing Group, has been a highly sought-after keynote speaker and seminar presenter speaking extensively throughout the United States, Central and South America, and providing programs and consulting on:

Business & Mental Fitness Coaching, Copy-writing & Power Communication Programs, Group Selling & Presentation Skills, Sales & Marketing Training, Positive Change Solutions and Strategies, Key Account Management, Self-Hypnosis for Life Enrichment & Peak Performance

Mr. Price is the author of:

Secrets of Personal Marketing Power - Strategies for Achieving Greater Personal & Business Success, 14 Best Ways to Optimize your Span of Influence to Boost your Income and Career, Mastering Personal Marketing Power Life Enrichment Hypnosis Cd Library

These books and CD?s offer valuable resources for individuals and businesses seeking to maximize their cash flow and income potential.

He is internationally recognized for his expertise in sales, marketing, mental fitness life enrichment and strategic business development and has shared his skills and insights with more than 84,000 business owners, sales and marketing professionals. He periodically writes articles on sales, marketing, power living, hypnosis and peck performance that have been published, globally, both in print and on the Internet.

A resident of Los Angeles CA, California -- Mr. Price is listed in Who's Who in Professional Speaking. He has written and recorded personal improvement audio programs and course material for several different companies, and has made appearances on radio and television programs as a business development expert. His programs are custom-crafted and focus on solutions to specific challenges and concerns facing his audience and clients today -- inspiring, motivating, and energizing individuals to their peak performance.