Ever see an ad and just "sense" that it's an outright lie? Or maybe even more frustrating, ever write an ad yourself, and feel you can't make your sales pitch accurately "unless" you're lying?

Don't worry, because I'm going to tell you exactly how to deal with this so you can put your broken conscience back together again and eliminate all that angst you're carrying around with you.

Listen to this:

Not surprisingly, a little while ago, three well-known, household-brand companies, were nailed for false advertising.

Here, check this out:

Apple got in trouble for making false claims about the life of the battery inside the iPod. They said the battery would last for the life of the iPod, and that you got 10 straight hours of playing time on it.

I own an iPod, and I can tell you, neither of these claims are true.

Gillete got spanked in the rear for saying the M3Power razor made the hairs on your face stand up for easy shaving.

And you don't need to be a dermatologist to figure out that's impossible.

And good old Tropicana was busted because they claimed their "Healthy Heart" orange juice lowered blood pressure and cholseterol, reducing your risk of getting a heart attack and a stroke.

And everyone knows that can't be true, because the pharmaceutical companies would immediately shut down ANYTHING that competed with their drugs that lower your blood pressure and your high cholesterol.

Oddly enough though, the biggest mistake I see entrepreneurs making, is their reluctance to telling the truth in their sales copy, specifically when it comes to touting themselves or their own accomplishments.

For example, yesterday I was reviewing a client's sales copy, and the client's biggest flaw was in not credentializing himself ENOUGH.

I'm not sure if he felt a little "awkward" by boasting... or if he was just a little bashful, but the truth is, once you put a product out there -- especially if you're selling information products -- you're now THE expert.

So step up to the plate and assert yourself -- your prospects are looking for your guidance, and for your leadership -- if you're reluctant to give it to them, and if you don't stand up and start leading them, they'll be just as reluctant to drink from your well.

And even more reluctant to buying from you.

After all, think about it -- would you accept medical care from a physician who was unsure of themselves, or who was uncomfortable letting you know about all his experience and credentials?

And let's make it even more mundane: Would you rather use the newest pest control company in town or the one who told you they've been eliminating bugs for the last 15 years and only three times, did they have to go out and re-treat the home?

So don't hold back. Let your prospects know how good you are, and then some. You'll only make them feel better about their relationship with you and reduce potential buyers remorse.

Now go sell something,

Craig Garber

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries.

If you're serious about using emotional direct-response copy to increase your sales, then you MUST check out his website.

Garber specializes in dealing with selling products and services that are in the high dollar range, and he has an wealth of knowledge he draws from in crafting his promotions, in addition to his "living on the edge" life-experiences, along with a rock-solid 157 IQ.

This unique combination of "street smarts" and book-smarts allows him to get inside your prospects minds to write compelling, engaging and expressive copy that gets your prospects involved and whipping out their wallets.

Here are just some of the raving reviews, taken from actual client testimonials, about Garber:

?Finally, I found the copywriter I can work with for the rest of my career. He?s extremely thorough and reliable -- the man is his word. When he tells you he?s going to do something for you, it?s going to be done. It?s very refreshing in this candid world full of posers and imposters, all these people acting like they?re the best copywriters, and in reality they?re broke, they?re weak -- just seeing who they can scam next. So if you?re looking for somebody who?s very committed to your success, who delivers HUGE results, and who does whatever it takes to make sure your piece will be a winner, then don?t hesitate to go ahead and get a hold of Craig Garber right now.? - Chet Rowland

?During the two and a half intensive hours of conversation I had with Craig - I learned (and re-learned) more about copy than I have over the last 12 years. For example: Just one idea Craig gave me has increased my net profit by 43%! His grasp of which words move people into action -- is so comprehensive, so damned obvious ("Why didn't I think of that before?") and so easily explained -- that you'll just want to slam down the phone and get re-writing that very instant. I know -- I did! If you need to know more, just e-mail me: peter @ peterthomson.? Peter Thomson