You have all heard the adage that if you are a hammer, everyone is a nail. You can't treat everyone exactly the same. You have to customize your presentation. You have to read the customer. Imagine if the only tool your dentist had was a hammer. Think about it.

As you master the art of persuasion and influence, you will find that there are many camps out there. You have the NLP camp, those that believe that neuro-linguistic programming is the key to success. Many believe it is all about the closing skills they learn from trainers like Tom Hopkins or Zig Ziglar. In some feel that Dr. Teledyne's basic research and influence is the key. Others believe Dale Carnegies people skills are the way to go. Some people think we should use force, some think incentives and rewards, some feel we only need to work on trust. Now all these camps work to a certain degree. They are all a small piece of the persuasion pie. Understand that to become a great persuader, you must learn the whole pie of persuasion. Yesterday's sales training no longer applies to the fast paced, educated environment. Your prospect does not want a product pusher or those cheesy one liners.

There is a big difference between presenting and persuading and a big difference between communicating and convincing. There is a huge difference between generating interest and being able to influence. Anyone can spit out a list of features and benefits and show off their product or service and push their product or service on people.

Remember, influence is a higher form of persuasion. People are moved to action by who you are, not of what you say. Don't rely on the old outdated techniques. Your prospect won't fall for those anymore.

Kurt Mortensen

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation and influence. Kurt spent 15 years researching personal development and motivational psychology and is currently a professor on the university level. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. Kurt is author of Maximum Influence, an Amazon.com bestseller and is endorsed by Stephen R. Covey, Brian Tracy, Robert Allen, and Mark Victor Hansen.

?This is truly remarkable information,? said Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People. ?It is based on solid scientific research and extensive field experience. It contains unbelievably comprehensive and fresh new angles and insights to persuasion, using immensely practical examples.?

"This is a great,? said Brian Tracy, Author of Advanced Selling Techniques. ?Magnetic Persuasion shows you how to immediately influence and persuade other people in every area of your life."

Mortensen received a bachelor?s degree in Communications/Advertising from Brigham Young University in 1992 and an MBA in Marketing and Consumer Behavior from the University of Pittsburg in 1993. He presented on the speaking circuit with Brian Tracy, Dennis Waitley, and Les Brown.

He teaches that success in every aspect of life depends on the ability to persuade, motivate, and influence others. He combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others.

?Kurt has provided the most complete work on persuasion and influence I have ever read,? said Robert G. Allen, Author of Nothing Down, Multiple Streams of Income, and The One Minute Millionaire. ?Nowhere in persuasion literature have I ever seen the art and science broken down into such thorough and easy-to-understand concepts, covering every aspect of persuasion imaginable.?