People have been raving about having Multiple Streams of Income (MSI) online. The question is does Multiple Streams of Income (MSI) really deliver? Or do people involved in MSI end up "multiple" stressed and frustrated? Don't get me wrong. I am not against MSI. There are many people out there who are successful with MSI. But don't forget there are also many people out there involved in MSI end up "multiple" strained and confused. If theres anything that they have multiplied, it is their losses and failures not their income! So what went wrong and what can be done to avoid this? Usually MSI requires us to run a separate marketing campaign for each of the streams of the income. This is where the problem starts. We have to divide our attention and the time that we have to the multiple campaigns. When we have to divide our attention it means we can not give our full focus on a particular campaign. To be successful, I mean to be really really successful in something, including in our online business, we just need to give our all to it. This is a universal principle..Jack of all trades, master of none. And we have not talked about the multiple (financial) investments that we need to make for every stream of income yet! How to avoid these "multiple" failures and frustration? One possible answer would be to focus on one or two (the most!) opportunities. But we have to ensure that the one business or opportunity that we focus on would give us BIG returns. When we focus only on marketing one opportunity, we will be able to learn what works and what does not in a short time. From that we can make adjustments to the marketing campaign. Another way is to team up with a group of people who are already successful at promoting MSI as a product. These people usually pick up the best affiliate programs around and repackage them as one product. So instead of promoting the affiliate programs separately, they only market the repackaged product. This means there are no multiple marketing campaigns to run. They usually provide all the tools, marketing tips and tactics that are proven to make sales. For those people out there, if you want to get the best results in promoting online opportunities, you should either focus only on one opportunity or team up with people who have proven track records in promoting multiple opportunities. |
