Colour is everywhere we look, the red stop sign, green grass, orange construction hats, even that cute little purple number you picked out today. We see all this colour every day and never give a second thought to how it affects us. Everyone says things like "I love blue" or "I hate red" but no one stops to ask themselves why.

Believe it or not, colour has a deep psychological impact on us. Before reading any further, take a minute to decide, what is your favourite colour and your least favourite colour? With those in mind, read the following brief descriptions of what those colours symbolize.

Red:
risk, strength, lust, sex, passion, courage, instinct, survival

Orange:
adaptation, attraction, energy, ambition, success

Yellow:
intelligence, persuasion, confidence, joy, memory

Green:
prosperity, fertility, growth, luck, stability, abundance

Blue:
peace, health, patience, creativity, happiness, compassion

Indigo:
change, flexibility, psychism, wisdom, sleep, dreams

Violet:
power, spirituality, meditation, self-esteem, sentimentality

Depending on where you are in your life, your colour choices probably change quite a bit. It's kind of fun to look back at the colour choices we have made in the past and relate them to things that were going on in our lives at the time.

We plan to profile a different colour each month until we're through the list, so stay tuned for next month's issue on red.